An adoption first product designer
who makes workflows delightful through motion
👋 Hey there!
Let's get to know Jason.
Jason Fu
Visual Experience Manager
@ServiceNow
Bay Area, CA
Years of experience
Product designer specializing in AI-assisted design engineering
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Work
Selected projects — 2020 to present
Smart Organization App
Designed a smart organization tool that reduces cognitive overhead through intelligent categorization and motion cues.
Cross-Platform Design System
Built a token-based system scaling across web, iOS, and Android with a single source of truth.
Guidance Enhancement
Redesigned in-product guidance flows to drive feature adoption without disrupting existing workflows.
Motion Asset Library
Catalogued and systematized reusable motion primitives for product teams to ship consistent animations.
Feature Release Modal
Designed a release announcement pattern that increased feature discovery rates across the platform.
Release Strategy Framework
A framework for sequencing and communicating product releases to minimize churn and maximize adoption.
Other design related work
A curated collection of non product design work ranging from motion graphic to cinematography.
About
Highlights
With a combined
10
yrs
UX and motion graphic design experience
Focused in
design
engineering
Taking designs end-to-end, from concept in Figma to production-ready front-end code.
Shipped
50+
adoption/onboarding experiences over the past 3 years
Led a team for
2+ yrs
delivering motion graphic product videos and establishing design and process frameworks.
What I value
Always curious
Always learning, staying genuinely curious about people, craft, and the world.
Principled rebel
Know the rules well enough to know when and how to break them intentionally.
Radical clarity
Concise, honest, and open by default, in feedback, in process, and in every interaction.